Stop Guessing
Your Profit. Know It Live.
A real-time profit dashboard built for ecommerce sellers. Track COGS, product viability, and every hidden fee - with enterprise valuation built in.
Illustrative data - not representative of actual performance
The Shift
What changes when you
stop guessing
Stop losing significant time each week to manual data entry and profit guessing. See exactly how your operations change on day one.
Spreadsheet Chaos
- Scattered COGS in 5+ different spreadsheets
- Guessing which products are actually profitable
- Waiting until month-end for a 'dead' P&L report
- Hidden shipping fees quietly eroding your margins
- Manually calculating ad ROAS every morning
Sound familiar? You're not alone.
Connect Everything
Your Entire Growth
Stack, Unified
MerchantFlow syncs directly with official APIs. Unlike rivals, we offer native WooCommerce support and enterprise valuation tracking out of the box.
Shopify or WooCommerce? Both supported. Connect your store and ad accounts in under 5 minutes.
Connect Your StoreSee It Work
MerchantFlow in Action
A full product walkthrough is coming soon. In the meantime, sign up for a free trial and explore the dashboard yourself.
Built for Precision
Your Complete Profit
Visibility Platform
Everything you need to understand and optimize your store's profitability at the most granular level.
Automated COGS Management
Upload costs once. We match them to every SKU, calculate landed costs, and update profit in real time.
Product Viability Scoring
Know which products to double down on and which to cut. Data-driven viability scores for every SKU.
Cohort Analysis
Track LTV, CAC, payback period, and retention by acquisition cohort to see which customers actually pay back.
Revenue-Based Funding
Track and manage funding agreements directly within your P&L. Full visibility over repayments and impact.
How It Works
Four Steps to
Profit Clarity
Tired of profit blindness? We built the automated bridge between your raw data and actionable scale.
Real-time P&L Dashboards
Stop waiting for month-end reports. Our engine syncs with Shopify and WooCommerce every 60 seconds to give you a live pulse on your contribution margin and net profit.
Automated COGS Engine
Never manually update a spreadsheet again. MerchantFlow automatically pulls supplier costs and shipping fees, calculating exact per-unit profitability across your entire catalog.
Valuation & Viability Tracking
Know what your business is worth and which products deserve your capital. Our valuation engine and product viability calculator score every SKU so you can double down on winners.
AI Insights with Guardrails
Our AI doesn't hallucinate. It's trained on ecommerce unit economics to surface 'Leaks' and 'Wins' automatically, suggesting when to kill a product or scale your spend.
One Plan. Total Visibility.
No tiers, no complex matrices. One simple price for complete profit visibility in ecommerce.
MerchantFlow Pro
Full unrestricted access. No hidden limits on orders, products, or data history.
Start 7-Day Free TrialSecure OAuth Connection • Cancel Anytime
What's Inside:
- Real-time P&L Dashboard (Shopify & WooCommerce)
- Unlimited Users & Full API Access
- Automated COGS & Expense Engine
- Organic vs Paid Revenue Split Analytics
- AI Strategic Audits & Guardrails
- Email Support with Dedicated Onboarding
- Custom Performance Reporting
- AES-256 Encryption & OAuth 2.0
Full access. No hidden tiers. No seat-based limits.
Common Questions
You've Got Questions.
We've Got Answers.
Q.How is this better than my current spreadsheet?
Spreadsheets require manual entry, which is prone to human error. MerchantFlow automates the data pull, syncs COGS directly from your store, and updates in real-time. Plus, we calculate product viability scores and enterprise valuations - something nearly impossible to do accurately in a manual sheet.
Q.How accurate is the COGS tracking?
Highly accurate through direct API sync or CSV import. We cross-reference every unit sold with your specific cost history to ensure your per-unit profit is always correct, even with price fluctuations.
Q.Does this replace my accountant?
No. Think of us as your operating system. Your accountant handles taxes and compliance; MerchantFlow handles real-time growth strategy. We give you the numbers you need today to decide if you should scale your ads.
Q.How long does setup really take?
Under 5 minutes. Connect Shopify/WooCommerce (1 min), connect Ad accounts (2 min), import COGS (2 min). Most users see their first accurate P&L within their first cup of coffee.
Q.What platforms do you support?
We are the first profit dashboard built to treat Shopify and WooCommerce as first-class citizens. We also support Meta, Google Ads, TikTok Ads, and major shipping carriers.
Q.Is my store data secure?
Yes. We access data exclusively through official OAuth channels and encrypt sensitive information at rest using AES-256 encryption. We do store order data (including customer details) to power your P&L and margin calculations - but personal data like phone numbers and shipping addresses is encrypted in our database. We never sell or share your data with third parties.