Connect Printful to Claude and ChatGPT
Printful knows what it produced and charged. MerchantFlow joins those production, shipping and tax costs to your store orders so your AI can explain which designs actually make money.
Trusted by
Brands already running their numbers on MerchantFlow
The same data your AI will be reading.
3,490
orders analysed
What you can ask once it is connected
“Which Printful products are profitable after production and shipping?”
The Classic Hoodie produced a 31% contribution margin after production and shipping. The poster range was below break-even because fulfilment consumed most of its average order value.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What Printful alone cannot tell you
Connecting an AI directly to Printful is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- Advertising spend behind the products Printful fulfils
- Your store revenue after refunds and payment fees
- How Printful costs change the margin of each SKU
- Operating expenses and costs from your other fulfilment providers
What MerchantFlow adds
- Actual Printful production cost written to the order as cost of goods
- Shipping, fulfilment fees and tax captured from the billed order
- Per-item costs matched to your store SKUs where Printful supplies them
- Fulfilment status and carrier tracking alongside the order
- Draft and cancelled orders excluded until Printful has actually billed them
Printful supplies production, shipping, tax and fulfilment data for orders it has billed. Your advertising spend, operating expenses and any products fulfilled elsewhere still come from the other connected sources in MerchantFlow.
What merchants say
Store owners who trust MerchantFlow with their numbers
Real reviews from merchants running their stores on MerchantFlow.
MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.
Mech Tools Pty LTD
Australia · 18 days using the app
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Netherlands · 21 days using the app
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Australia · 6 months using the app
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
Australia · 2 months using the app
How to connect it
- 01
Connect Printful to MerchantFlow
Authorise Printful from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow to ChatGPT or Claude
In ChatGPT, open MerchantFlow from the plugin directory. In Claude, add it as a connector. Either way you approve read-only access and there is nothing to install. Your dashboard shows the current steps for each client, because the clients move their menus often. In Meta's Muse, ask it to create a custom connector with the MerchantFlow URL.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
MerchantFlow is listed in ChatGPT's plugin directory
Open the listing in ChatGPT, sign in or start a trial, and approve read-only access. There is no server URL to copy.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for Printful questions. Every claim on this page maps to one of them.
run_fulfillment_digestget_item_cogsget_pnl_summaryCommon questions
Can it change anything in Printful?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
